Microsoft Give For Youth
Microsoft Give For Youth
Microsoft Give For Youth
Social Impact Digital Experience, Campaign UX & Brand Storytelling
Quick Facts
Role: Creative Direction / Digital Experience Design
Client: Microsoft
Context: Smith agency work
Domain: Social impact, nonprofit support, youth-focused giving, digital campaign experience
Focus: Creative direction, UX direction, content structure, campaign storytelling, user engagement, large-brand digital execution
Audience: Donors, supporters, nonprofit partners, youth-focused organizations, Microsoft audiences
Overview
Microsoft Give for Youth was a social-impact digital experience focused on helping people understand and engage with a youth-focused giving initiative.
My role centered on creative direction, UX direction, content structure, and digital experience design. The work required balancing Microsoft’s brand credibility with a more human, mission-driven story that could make the initiative clear, approachable, and easy to engage with.
Challenge & Approach
Social-impact campaigns need to create trust quickly. Users need to understand the cause, the role of the organization, how participation works, and why their action matters.
The challenge was to shape a digital experience that felt credible, clear, and emotionally engaging without becoming overly complex or corporate. The experience needed to support campaign storytelling, user engagement, and a direct path toward participation.
My approach focused on clear messaging hierarchy, accessible content structure, human-centered storytelling, and interaction paths that helped users understand the initiative and take action. The work connected creative direction, UX thinking, brand standards, and campaign execution in a large-brand context.
This work supports my broader experience designing digital experiences for major brands where clarity, trust, storytelling, and user action all need to work together.
Microsoft Give For Youth
Microsoft Give For Youth
Microsoft Give For Youth
Social Impact Digital Experience, Campaign UX & Brand Storytelling
Quick Facts
Role: Creative Direction / Digital Experience Design
Client: Microsoft
Context: Smith agency work
Domain: Social impact, nonprofit support, youth-focused giving, digital campaign experience
Focus: Creative direction, UX direction, content structure, campaign storytelling, user engagement, large-brand digital execution
Audience: Donors, supporters, nonprofit partners, youth-focused organizations, Microsoft audiences
Overview
Microsoft Give for Youth was a social-impact digital experience focused on helping people understand and engage with a youth-focused giving initiative.
My role centered on creative direction, UX direction, content structure, and digital experience design. The work required balancing Microsoft’s brand credibility with a more human, mission-driven story that could make the initiative clear, approachable, and easy to engage with.
Challenge & Approach
Social-impact campaigns need to create trust quickly. Users need to understand the cause, the role of the organization, how participation works, and why their action matters.
The challenge was to shape a digital experience that felt credible, clear, and emotionally engaging without becoming overly complex or corporate. The experience needed to support campaign storytelling, user engagement, and a direct path toward participation.
My approach focused on clear messaging hierarchy, accessible content structure, human-centered storytelling, and interaction paths that helped users understand the initiative and take action. The work connected creative direction, UX thinking, brand standards, and campaign execution in a large-brand context.
This work supports my broader experience designing digital experiences for major brands where clarity, trust, storytelling, and user action all need to work together.